授权您的营销团队
The mind+machine™ difference
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Analytics workshops
构建解决方案，识别技术需求，看看需要哪些措施来达到业务需求和目标。
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Bespoke industry and customer insights
在合适的时间内获取信息，以实现更快，更好的决策
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Customer intelligence platform
Achieve a centralized customer intelligence platform so that you get a 360-degree view of your customers, which helps enable cross-channel marketing.
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Last mile solutions
从过程和技术准备角度的洞察力和建议的运作和内化方面提供全面的客户支持。
营销解决方案
营销策略设计
Enhance your customer’s experience by re-designing and improving your marketing strategy, and uncover where you are in your digital transformation journey through a targeted maturity assessment to see where you should go next.
- Omni-Channel Marketing Strategy looks at how your online shopping experience can be improved.
- Competitive Digital Maturity Assessment shows how your online presence can be optimized.
Brand Effectiveness
通过分析定位您的理想客户，以获得最佳使用渠道的方向，以及应驱使内容在聚光灯中保持品牌。对您的品牌进行实时洞察力，看看您应该采取哪些步骤以使您的品牌升高和可见：
- Brand KPI Tracking provides insight into whether you are achieving your brand’s goals and objectives.
- Survey Analytics ensures that you gain accurate key insights from your surveys.
- 品牌股权司机分析揭示了您的品牌形象，意识和忠诚度的关键结果。
- Brand Health Measurement looks at ways your brand can be elevated and improved.
- Brand Campaign RoI Framework guides your brand towards success and awareness.
Channel Optimization
结合尖端科学和产品基础设施，开发和改善营销举措。获得客户的内外视图，并了解如何通过以下方式优化他们的经验：
- Customer Segmentation breaks down key customers you should be focusing on.
- 竞选效率和优化亮点并侧重于以下元素：
- Email Marketing
- 社交媒体广告
- Search Engine Marketing
- 联盟营销
- Search Engine Optimization improves the quality and quantity of your website traffic.
- 营销花费优化可确保您的预算通过：
- Marketing Mix Modeling
- Multi-Channel Attribution
- 营销KPI预测有助于用户找到其KPI可以改善的方法。
- Customer Lifetime Value measures the value the relationship between your customer gives you.
Digital Marketing Analytics
提供360°景观您的客户，受众，网站和社交媒体，以最大限度地提高效率和优化ROI。从观众分割到标签实施，我们的数字营销分析在合适的时间向合适的人提供洞察力。
We offer:
- 客户旅程映射突出了您的客户与您的组织接触的方式。
- Audience Segmentation & Targeting divide your audience into distinct groups and look at ways they can be targeted.
- 网站健康审计揭示您网站的SEO可以改进并评估漏洞。
- Web Analytics标签实现跟踪您网站上的用户移动和行为
- Web / Mobile Analytics enables organizations to understand their users and optimize their website.
- Social Media Analytics provides a deep-dive into your social media’s performance.
- 测量框架链接您组织的overarching goals to individuals.
超个性化
通过利用先进技术为每个用户提供相关优惠和经验，将您定制的营销策略带到下一个级别。我们通过：
- Experience Testing
- Experience Personalization